Blog Post

So you want to work in Investor Relations?

Sandhya Chand • Feb 09, 2017

Each year Peter Lee Associates speaks to Institutional Equity market participants in order to better understand how they view the service provided by their preferred stockbrokers. Until last year our questioning focused entirely on discovering how research analysts, sales teams, and traders were perceived by their clients - this time we also added a few new questions to our repertoire.

Before the advent of such things as the internet, electronic market services, and social media, investors were forced either to go hunting for the news themselves or use brokers to do that for them. In this way they hoped they knew everything about the companies they invested in - and those they might be thinking about adding to their portfolio. But that task is now made much easier for the investor - and, perhaps somewhat perversely, more difficult for brokers - due to the technological advances of the past 15 years.

Throughout this cycle the role of investor relations people employed by corporates and other issuing entities such as Government authorities has also undergone considerable change. In the good old days IR was a much more straightforward role - roadshows, result presentations, Annual Report preparation, and occasionally meeting with foreign institutional investors who just happened to be in town on a fact finding mission that coincided with the Rugby World Cup, the Spring Carnival or something equally as important.

But today they, too, have fallen victim to the changed technology, a more stringent regulatory framework, and investors who, generally speaking, are much more intellectually focused and more highly trained than many of their predecessors. The IR industry has had to reinvent itself as a result and it was the outcomes of that metamorphosis we were looking to use our research to delve into.

What did we discover?

That little of what might have been contained in an IR job description 15 years ago would appear in a similar document today. So what is it that distinguishes the best IR people from the rest:

  • an ability to provide a consistent, frequent and clear flow of information - and be both responsive and proactive in its delivery
  • the aptitude to develop a deep understanding and knowledge of the organisation they are promoting
  • the desire to work hard at delivering management access to investors across not just senior executives but also lower levels such as divisional, business and offshore unit heads

And perhaps the most important task is to, as one respondent succinctly put it - and I guess that this is not surprising as it is similar to what we consistently hear across a number of our programs - “engage with investors to find out what is important for us as investors.” And there you have it. Simple really.

peter-lee-associates
By Sandhya Chand 01 Nov, 2019
By Sandhya Chand 05 Apr, 2019
​ ^ Proportion of respondents expecting the economy to grow minus those expecting the economy to slow.​ Based on over 1100 interviews with senior business executives annually. ​
By Sandhya Chand 22 Aug, 2018
By Cameron Peter 11 Jul, 2018
Non-bank market makers in Australian FX are not taking away many big clients from banks, but they are taking meaningful market share in smaller clients.
By Sandhya Chand 20 Oct, 2017
Net Confidence Index vs. GDP Growth
By Sandhya Chand 28 Jul, 2017
Net Confidence Index Vs. GDP Growth
By Sandhya Chand 23 May, 2017
At approximately the same time each year Peter Lee Associates undertakes its Debt Securities Investors and Australian Equity Investors research programs. Despite these clearly focusing on different asset classes our combined respondent base has some degree of crossover. And whilst, in this case, our focus was on either Fixed Income or Equities we occasionally ask the same — or similar — questions of respondents. And it always surprises us when we learn that feedback from such questioning differs markedly between asset classes — once we had finished collating both sets of results in 2016 we again found ourselves looking at two very different outcomes.
For some time we have been hearing that the way equity markets operate in the future will be more like that now operating in fixed income markets — investors are establishing in-house research capabilities and thereby reducing their reliance on research teams at broking houses; commissions are under significant downward pressure and appear headed toward zero; and other aspects of the business such as corporate access and deal flow, execution services, and account management are now seen as being much more important.
Having said that, research remains a meaningful component of the overall service provided by equity brokers — and institutions are still prepared to pay for it. In 2016, 44% of all commissions went towards paying for research product — this is down from 59% in 2010 but it continues to be the number one reason as to why an institution pays commission to their service providers.
So, for equity investors, whilst their proportional spend on research has decreased significantly, research continues to be an integral component of the service they receive from brokers. But when we do a deep dive into similar feedback from debt investors a different picture emerges.
The question asked of debt investors on this topic — “How do you reward banks for quality research and analysis in the Bond market?” — enables respondents to provide a qualitative answer, as opposed to the quantitative reply we receive from our questioning equity investors. And this is where the dichotomy emerges.
Just over 40 institutions responded to this request:
15% don’t reward banks for providing quality research;
32% would give their bank a chance to quote on more business but not provide any guarantees on winning a greater share;
31% said the bank would be top of mind as a result but wouldn’t necessarily receive any business directly attributable to research quality;
22% would ensure the bank received more business.
And the message from this? Banks can continue to produce as much good research as they like, but shouldn’t expect to be paid for it. And as post-GFC markets continue to evolve, perhaps it signals we are looking to a time when no-one produces research — debt or equity — because the providers know that the marginal value of doing so might actually be negative.
www.peterleeassociates.com.au
Sandhya Chand | Managing Director at Peter Lee Associates
#research #marketinsights #brokerresearchvalue
By Sandhya Chand 21 Apr, 2017
Proportion of respondents expecting the economy to grow minus those expecting the economy to slow.
Based on over 1300 interviews with senior business executives annually.
GDP data (seasonally adjusted) taken from the Australian Bureau of Statistics.
na - no data collected.
By Sandhya Chand 21 Apr, 2017
It is a little more than 10 years since the Principles of Responsible Investment organisation was established with a Mission Statement reading - “We believe that an economically efficient, sustainable global financial system is a necessity for long-term value creation. Such a system will reward long-term, responsible investment and benefit the environment and society as a whole.”
As the recently completed 2017 Peter Lee Associates Investment Management research program shows, Responsible Investment - now better known in Australian investment circles as ESG - appears to be gaining quite a bit more traction amongst pension funds as a selection tool when looking at potential managers to run their money - and it’s not just the big boys moving in this direction either.
This increased emphasis on ESG became obvious to us when we asked fund executives how important is it that their investment managers integrate ESG in their investment process. More than half of the funds looking to award Equity Manager mandates regard such integration as very important or critical - whilst only 14% rate this factor as essentially unimportant. Although fund executives seeking Fixed Income managers do not generally rate ESG integration as highly (34%) it is still clearly a significant point of reference in their decision-making process - and has become more important over the past 5 years. Perhaps not unexpectedly, it is the Industry and Government funds who are leading the charge but when we break the data down by size of institution we are seeing funds with less than $1 billion embracing the methodology to a greater extent, than some of the larger ones - and given these are largely foundations, endowments and not-for-profits, who are more able to readily pursue impact investing, it does suggest the trend is not going away.
So how does this compare with previous years? Despite ESG having existed for just a short period of time it has been an aspect of the Investment Management landscape we have followed through our program so we do have back data.
Whilst the wording of our questions has altered over time, responses to them still provide an indication as to how ESG has increased in popularity as a factor used in determining where a mandate goes and how perceptions as to its importance have changed amongst fund executives and asset consultants. In 2009, only one-in-five asset consultants had ESG as a criteria for shortlisting managers for equity mandates — but over 60% concluded that ESG was gaining importance as an evaluation criteria irrespective of asset class. However, even by 2011 a high 34% of fund executives still ascribed little or no importance to ESG when awarding mandates.
The critical difference in the treatment of ESG in portfolios over the past decade is that while some funds continue to employ mandates with a specific ESG or SRI focus, increasingly fund executives expect investment managers to integrate ESG thinking across the entire platform of solutions.
So it appears that, as PRI enters its 11th year, ESG has finally become a benchmark of sorts for pension funds. As this trend further evolves it will be interesting to observe if it has any ramifications for those who decide not to embrace it. Only time will tell, but clearly ESG is much more than a fad and has now become well entrenched in the psyche of the local investment management industry.
More Posts
Share by: